Vibes Drop | Trident Vibes X Sour Patch Kids

For nearly an hour, our influencers — @ramizeinn, @joeando, and @madeleine_white — teamed up with Trident fans to co-create the ultimate jacket. Together, they experimented, competed, and pushed the limits of design through TikTok Live polls and real-time comments. Viewers had full creative control, choosing everything from fabrics and colours to 3D add-ons and construction details. Each update came to life instantly, visualized through an AI-powered 3D rendering of the evolving jacket. When the countdown clock hit zero, the final design was locked in and dropped for free on the SPK x Trident Vibes microsite. Within minutes, all 140 jackets were claimed, with influencers and a handful of lucky fans receiving the exclusive co-created pieces.

Client

Sour Patch Kids x Trident

DELIVERABLES

Creator Marketing Strategy Campaign Production

Year

2023

Role

Creator Campaign Production