OLG Dream Drop x Mr. Saturday

Hype-fashion and lifestyle influencers were tapped to tease and create virality around the OLG Dream Drop collaboration with Mr. Saturday, resulting in the collection selling out within a week of launch. Across the seven paid partners, 78 pieces of influencer content garnered 2.14M organic impressions with an average engagement rate of 5.1% which is 2.55x industry average. This campaign was awarded two Silver and two Bronze Cannes Lions in collaboration with the creative agency FCB.