I was raised by YouTube and pop culture, which means I’ve been studying storytelling, virality, and what makes people care about content since before it was even my job.

I started my career in traditional PR, but quickly moved into Creator Marketing once I realized how much more dynamic and human the space was. Since then, I’ve spent the last 7+ years helping brands create content people actually want to watch, share, and buy from, while also building long-term relationships with creators who genuinely love the products.

I’ve led influencer campaigns that have made it to the FYP for millions of consumers, turned niche product launches into brand-defining moments, and, what i'm most proud of, mentored teammates into confident creative leads.

What drives me most is that apex between brands and influencers to not only create massive roi on campaigns, but create moments that reside in contemporary cultural history.

Side affects of working with me may include tiktok quotes.